PhiLand is a social web3 metaverse that visualizes your on-chain activity as items of varying rarity that are placed on a virtual land. This project is built on top of ENS domains, and all actions on the platform itself take place in the Polygon network.

More details on PhiLand can be found in the docs.

In simple terms, we get NFT items for our activity in different projects. We can sell / buy these items, and also install them on our land.

There is a special Leaderboard, which shows the rating of all participants. Users with a high rating get various rewards. For example, PhiLand recently partnered with Lens Profile to give away Lens NFT profiles worth around $150. Large projects are interested in rewarding experienced and active users, as well as weeding out users with multiple accounts, so the relevance of PhiLand will only grow.

The list of entities collaborating with PhiLand includes ENS, Polygon, Lens, Snapshot, Curve, Uniswap, OpenSea, Gnosis Safe, POAP, Lido, Sudoswap, Gitcoin, as well as various NFT collections, and this list is constantly expanding.

Investments:

On Feb 17, 2023 PhiLand raised $2M in a seed round. Among the large number of angel investors, funds such as Polygon, Delphi Digital and Stani Kulechov, the founder of AAVE and Lens, stand out. Since this is only a seed round, and the project is at the beginning of its development, there will most likely be more funding rounds, with larger investments.

Thoughts:

Now we can observe the emergence of the social_web3 trend and this is proved by the creation of projects such as Mirror, Snapshot, Degenscore, RabbitHole, Layer3, Lens, Cyberconnect, and of course PhiLand itself. Cryptocurrency trends are in constant flux and the main thing here is to head off the beginning of this trend. Remember the NFT performance, then the DeFi protocol hype, where Uniswap, PancakeSwap and Sushi tokens skyrocketed by dozens of times. Then there was the P2E trend, the emergence of SandBox, AxieInfinity, Stepn, which grew by several hundredfold.

The trend emerging now is of web3 socials projects, which, by the way, tend to give drops to early users frequently. For example, PhiLand can issue its own token, which will be used as payment for NFT figurines and lands + they can create their own marketplace. In addition, you upgrade your on-chain activity and can claim a drop not only from PhiLand itself, but also from other large projects.